Following on from the success of lines such as Fusion from Monsoon and NW.3 from Hobbs, Jaeger is the latestÂ heritage brand to release a line of young, trend driven pieces, that will surely attract a new customer base to their classic ranges.
You all know how much I love the NW.3 Â range from Hobbs and last year I bought my hen night dress from the Fusion range from Monsoon. These ranges appeal to me, because they come from brands that value attention to detail and quality, which are things that I also value, but many hight street trend driven brands seem to miss!
Anyway, the Boutique by Jaeger brand, sure is a treat,Â personally I’m not usually a fan of Spring/ Summer ranges, but this one gets me excited!Â A lovely colourful, vintage inspired range, in great fabrics with quirky cute details, this range is just charming.
The Boutique by Jaeger range nods towards this seasons trends and brings them into the range with a classic, youthful twist, which will appeal to a younger audience, but will still sit beautifully on some of the brands longer established customer base.
Here are my favourite bits, but basically expect peter pan collar, retro prints,Â scalloped edges, 50s and 70s inspired dresses and lovely stripes and spots. Delightful.
The range is available on ASOS and in selected House of Fraser stores among other places.