Dragon’s Den star, Theo Paphitis has announced the location of his next Boux Avenue lingerie store, due to open later this month in the newly redeveloped The Friary shopping centre in Guildford.
â€œBoux Avenue offers unrivalled service both in-store and online at bouxavenue.com. The Westfield brand is going from strength to strength in the UK and the re-development of The Friary made it the perfect home for the 8th Boux Avenue store. The fact itâ€™s on my doorstep is fantastic!â€ Theo Paphitis, Owner
Boux Avenue, is a relatively new lingerie store, which offers glamour, sophistication and top quality customers service. Having sold La Senza, Theo has clearly taken the best bits from La Senza, added a little something new and put it into Boux Avenue, making it really stand out from the rest of the high street lingerie chains.
With Boux Avenue, you’ll find a soft, pretty, feminine range alongside more sophisticated,Â glamorousÂ pieces to suit any mood that you’ll in. Bras go up to 40H as well, meaning that every woman is invited to experience the Boux Avenue range, something that is very rare in modern lingerie!
The only odd thing I’m finding with Boux Avenue is the seemingly random choice of boutique locations, none in London. I’m sure Theo has his reasons, but I’m sad to say I’m yet to visit one of the beautiful stores. You can find your nearest store here.Â