Amie is a relatively new skincare range that has already been a success story, created by ex-Estee Launder Marketing Executive, Fiona Parkhouse who struggled to find a skincare range for her teen daughter, Charlotte. Fiona wanted a skincare range that was gentle and natural but still tackled the skin issues that young skin goes through.
I first came across Amie, when online shop, CutECOsmetics started stocking the range and later spotted it in John Lewis. At prices from only £4.75 and some super cute names and packaging I thought I would give it a whirl. So, I bought the Amie New Leaf Skin Exfoliator, I also received a sachet of Amie Spring Clean Cooling Clay Mask to try too.
I love the simple but pretty packaging design, I also like that care has gone into making the products themselves look pretty too, the exfoliator is peach coloured and the mask is a beautiful pastel green. The whole range is BUAV approved cruelty free (although, it is sold in China now, so I’m not so sure how everyone stands on his ethically?) as well as being paraben, mineral oil, GM, sulphate and petrochemical free for all those worried Mum, it ticks all of the boxes. Most of the products are vegetarian and the ones that aren’t are because they contain Beeswax.
The Amie New Leaf Skin Exfoliator is a lovely thick, creamy consistency, with particles of bamboo and good old jojoba beads for a gentle but through scrub. The base is made up of cocoa seed butter, mango butter, sweet almond oil and orange blossom. So, ingredients wise it’s nothing breakthrough really, your standard, reasonably priced scrub. I would compare it to a St. Ives Apricot Scrub, it smells lovely of oranges or pineapple, but not an over powering or overly sweet scent.
The directions recommend using this only twice a week, but I would say that it is gentle enough to use daily if you wanted to. It does leave skin feeling clean and soft, but I personally, find that it isn’t as scrubby as I would like. I think for a lower price point, it’s good value for money and would be perfect for the teen market that it’s aimed at.
I tried the mask last night and really liked this, it’s a very tingly mint mask, which some might find too tingly for their skin, I wouldn’t recommend it for sensitive skin, but I certainly thought it made my complexion brighter and helped to clear out some blackheads.
If you buy any Amie product from CutECOsmetics at the moment, you can get a free face mask sachet to try out. Plus, it’s always free delivery!
Have you heard of Amie Skincare? What did you think?
Which facial scrubs do you like best?
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