On Sunday, I attended TOWIB (The Only Way is Blogging) as I was involved with organising the event with Hayley of London Beauty Queen and was working at the event with many of the brands that I work for. It was a great day, the best TOWIB yet, even if I do say do myself!
In attendance was Alex, who some of you might have recognised from series six of The Apprentice. I don’t personally watch the show so I don’t know much about his time on the show. Anyway, Alex is back to business with a new, innovative shampoo brand called Concoction. The idea behind this brand is that you can tailor make a shampoo to suit your needs in a concept based around the ideas of mixology and cocktail making.
I didn’t take my camera as I was so busy with helping with the event, so sadly, I don’t have any pictures of the setup at the moment, but will add them if I come across some.
Anyway, I got chatting to Alex and he kindly sent me away with my own Concoction shampoo to try. This is what it looks like.
The first step in creating your own Concoction shampoo is choosing a base, there are four unique fragrance bases, many of which are unisex and sophisticated, not your usual fruit or floral scents. I went for Bakhour, a fragrance I haven’t seen often, but is made up of a blend of Sandalwood, Musk and Ambergris (a very expensive fragrance derived from whale excretion don’t you know!?)
The second step is choosing your Superserum, there are eight to choose from and you can have two seperate ones or a double dose of one.
I went for Gimme More Moisture ( a blend containing Aloe Vera and Cucumber) and High Definition Blonde (which contains Chamomile) but there’s eight Superserums in total to choose from to suit all different types of hair concern. The base is added to by dispensing the Superserums from a cocktail style bottle dispenser, they you mix. At the moment, by hand, but looks like Alex is certainly looking for a more theatrical way of doing this.
I tried the shampoo last night and was conerned about the lack of conditioner, but I was surprised to say that the lack of conditioner didn’t really effect the results. My hair was still soft and reasonably smooth from one use. The full range is silicone and paraben free, but does contain SLS’s as a main ingredient. I’ll continue to give this a play with and let you know what I notice after a period of time. You can check out the Concotion website for more information.
The business is still very new, so I’m excited to see it develop, the idea is for the concept to sit into a department store and to make an experience out of shampoo shopping. Can’t wait to see it in action sometime in the future.
What do you think of this idea?
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