This post is just about a week late, but I really wanted to do a quick summing up post with some of the top blogging tips that were shared at The Only Way is Blogging last week. As some of you may know I was lucky enough to be involved with helping Hayley organise this one, so I’m super pleased to say that it was super successful and great fun! Thank you to Hayley, for creating TOWIB and for letting me have the opportunity to get involved, it’s been a great experience. Thank you also to everyone who came along and those who helped it happen.
In the end, I featured on both blogging panels, sharing my experiences and advice alongside some amazing, talented, inspirational ladies including Poppy Dinsey, Emma Cossey, Hayley of London Beauty Queen and the legend that is Caroline Hirons.
I also had to speak into a microphone, which was a tad scary. Here’s some photos, which were taken by Aaron McCammon, you can view more of them on this Facebook page.
Anyway, I’m going to try and keep this blog post short and sweet as I’ve got other things I want to write about tonight. Here’s a few top tips that were discussed at the event.
Blog for you, don’t feel like you have to follow conventions, write about what you want to and in a style that suits you and you will find your niche, unique selling point (USP) and attract readers that will stick with you no matter what.
There is no secret ingredient to gaining readers, gaining press event invites and receiving samples. The best advice is to write a great blog, publicise it, find a USP and most importantly, be professional in everything you do.
Use social media, but be wise with what you share, things you put out on the internet are there forever, so before you publish, think about the consequences. Is it professional? Would you want a potential employer or PR/brand to see or read it?
The issue of over sharing came up, so consider whether or not you want the whole world to know your personal problems, it’s find if that’s the spin to your blog, but there’s many occassions where it’s a turn off for brands, PRs and readers.
Don’t be afraid to be yourself, have an opinion and have your own style, these are all things that will make you stand out from the crowd.
It’s not all about numbers, having a small number of engaged readers is far more valuable than lots of readers that just skim your site. Reader engagement can happen in comments, emails or social media.
And to end on a lighter note, here’s a skincare gem from the Beauty Mouth that is Caroline Hirons what stated in her skin clinic: ‘Face wipes are the devil, you need proper skincare. Face wipes are for fannys, festivals and flights’ and I’ll leave you with that one, as it’s certainly stuck with me.
If you have any questions about anything to do with blogging, careers or something as simple as product suggestions, please drop me a comment, email or tweet me @JayneJRead I’m always happy to help as much as I can!
@wearefoodscouts & @KitschInc. Digital Marketing & Creative Direction. Illustration, writing, creativity & style. Fan of films, TV, cartoons, colourful hair & clean beauty. Blogger since 2009.