Here’s my next post in my series of lessons. Of course, this is my opinion and is from my experience of working with bloggers, as a blogger and as a social media manager.
This is based on things that I (and some pros via Twitter too) don’t like seeing bloggers do who are trying to work with brands and/or become a blogging professional. If you want to work with brands directly, you need to run your blog like a business and I think lots of people forget about this. I’m going to keep this in a simple list form as there are many blogger fails. I’ve had a few contributions to this list via Twitter too, so thanks to all who took part.
We all complain about PRs and brands screwing up, but have you ever thought about what you might be failing at?
- Breaking PR product embargoes.
- Sharing too much information, unless that’s what your blog is about, TMI is not appealing.
- Publicly being a bully or bitching about people in the community, even if you don’t name them.
- Not getting your facts right in your blog post, but writing like they are facts.
- Bragging about freebies or press event invites.
- Getting too drunk/ being unprofessional at press events.
- Stealing photos from other bloggers without permission.
- Emailing PRs copy & paste intro emails asking for freebies.
- Sending PRs shopping lists.
- Never responding to a PR ever again once you’ve received a sample.
- Turning up to events uninvited.
- Bring +1’s to events without permission.
- Cookie cutter blog reviews, feeling you have to adopt a certain style.
- Not interacting with your readers either via social media or blog comment replies.
- Exploiting ‘press status’ at events to blatantly get free stuff.
- Delusions of grandeur. Having a blog doesn’t automatically make you famous/ worthy of attention.
- Selling PR samples.
- Thinking that the only way you can blog is with freebies.
- Forgetting that some of the established blogs paved the way for beauty blogging as it is today.
- Leaving super short comments with long URLs on other people’s blogs.
I think I’ll leave it at twenty right now, I’m sure there are tons more too. Let me know if you think of something that annoys you about bloggers. And I promise that my next post will be more positive.
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@wearefoodscouts & @KitschInc. Digital Marketing & Creative Direction. Illustration, writing, creativity & style. Fan of films, TV, cartoons, colourful hair & clean beauty. Blogger since 2009.