Tonight, for the first time ever, I’ve been to a beauty PR event actually near my house! Amazing! Around the corner on the rather fabulous Redchurch Street, Cowshed’s sister brand, Cheeky has opened it’s own little parlour. At least, I thought it was going to be little, but in actual fact, tucked away on this cute street you have a top floor warehouse space transformed into a 70’s vibe cafe and salon. It’s pretty darn special.
Alongside the salon launch, Cheeky have also launched a range of nail, body and hair products which you can buy in the salon and online. It’s described as Cowshed’s naughty little sister and has the fun, playful vibe that you’d expect from such a brand.
The treatment menu is delightfully concise, you can have your hair done (a Cheeky Blow) for £15 or a Cheeky File and Paint for £10 with nail art as an optional extra. It’s totally budget friendly without any pretentiousness. The system they have in place is that you pull a ticket (retro) and then wait for your number to come up to alert you that it’s your appointment time. It’s a cute idea, although I’m not sure how this is anything more than a quirky touch.
The cafe is run by an ex- Pizza East ( that’s a Shoreditch institution) and serves a lovely menu of toasties, muffins and soups. Alongside, a variety of hot and cold drinks. I ate a ham and cheese toastie and fresh chunky bread with a glass of Babycham (totes retro) in an original Babycham glass, for those of you who don’t know, that’s the 70’s drinks brand with the deer logo.
Although some rather kitsch Christmas nail art was on offer, I thought I’d opt for something chic and vintage inspired with this combo of Cherry Rite and Gold Digger, I totally love it and don’t want it to run out at all. I’ll report back on the lasting power of this mani, but isn’t it a stunner? I think it’s tastefully festive. The staff were super friendly and attentive too. I’ll certainly be visiting again!
Have you visited the Cheeky Parlour?
What do you think of the branding?
Comment, share or tweet me @JayneKitsch
@wearefoodscouts & @KitschInc. Digital Marketing & Creative Direction. Illustration, writing, creativity & style. Fan of films, TV, cartoons, colourful hair & clean beauty. Blogger since 2009.