Last time I tried Bleach London I wasn’t too impressed, you can read my review of their Tangerine Dream shade here. This time, I was in desperate need of some red or orange dye and stumbled upon a bottle of this in my bathroom, since my hair was pretty much a mess already I though there was nothing to loose and I might as well give it another go. Saved me treking out into the rain and cold to find my beloved Directions hair dye from a hair salon on the other side of town.
Once again the packaging provided a mega pest, it looks awesome but I’d say it’s pretty impossible to get all of the product out and is extra impossible when you’ve got slightly wet hands in gross latex gloves, I’d highly recommend grabbing the scissors and cutting the bottle in half so you can get all the product. It’s also easier once you cut the bottle too as you can more easier apply with a brush instead of with your palms.
Here’s the base I was working with, no colour has been staying in my hair recently (I’m trying some products to restore my condition at the moment, so will report back on that) I also had some pesky blue staining and general patchiness to deal with, so wasn’t expecting this dye to do much based on my last experience with the orange version.
Anyway, the texture of this hair dye is lovely, a bit thicker than Directions so easier to work with and it feels good on the hair. The end result was surprisingly vibrant with this shade and I actually love it, it’s a bit more interesting than the reds I have tried from Directions. The next problem is that it really doesn’t last long, the Tangerine Dream shade washed out in about two washes I this one did the same, it’s not completely gone after two washes and the fade looks nice, so it’s better than the orange in that respect. However, if you want a shade that lasts, this isn’t for you.
Bleach London dyes are easy to use (once you cut the bottle open) and the end colours are awesome, but for me they just don’t last long enough, so for the same price I’m going to stick with Directions when I can get it, however, if you need an emergency fashion colour, I wouldn’t say no to this shade again. Here’s a no filter before and after for you.
Have you tried Bleach London dye? How do you find them compared to other fashion colours? Comment, share or tweet me @JayneKitsch
@wearefoodscouts & @KitschInc. Digital Marketing & Creative Direction. Illustration, writing, creativity & style. Fan of films, TV, cartoons, colourful hair & clean beauty. Blogger since 2009.