So I stumbled upon these totally mad shoes and bags inspired by My Little Pony on Instagram, when I did some research it turned out to be from Finnish designer, Minna Parikka who I’ve spotted in department stores before and love, when I checked out the AW15 collection I just had to share it as it’s so totally made, kitsch and colourful.
Seriously, how can you not love that graphic!? It’s playful, candy coloured, Harajuku, childhood dream shoes realness. The whole campaign really made me smile and although not every item in the collection is my bag, I love the sense of humour and playfulness in everything.
It’s the My Little Pony shoes that got my attention first, I’m not sure if they are an official MLP collab, but you can definitely see the inspiration in the shapes and colours used. I love the black pair and these purple beauties the best myself, although I have no idea where I would wear them (or how I would afford to buy them).
Seriously, how fun are they!? Plus a sensible medium height heel and a mary jane style shape make them totally wearable and probably really comfortable too.
Minna Parikka is well known for her bunny ear styles, you can find trainers, flats and heels of all shapes, styles and colours, the above glitter pumps are just the most perfect party shoes! So cute. Kinda makes me think of Charlotte Olympia or Sophia Webster but with added kitsch factor and a twist of vintage styling.
I don’t love these ones, but I love the photo and who wouldn’t want googly eye tights?! Totally bonkers! Love them. I would wear them so much, but not sure if there’s actually on sale or not, will have to look that one up.
Other awesome prints in the collection include popcorn kernels on bold red and blue suedes, classic mary jane styles in gorgeous glitters with cute heart shaped detailing and plenty more bunny ears. So yea, if you love colourful, kitsch brands with a splash of Tokyo street style inspiration you gotta check out Minna Parikka.
@wearefoodscouts & @KitschInc. Digital Marketing & Creative Direction. Illustration, writing, creativity & style. Fan of films, TV, cartoons, colourful hair & clean beauty. Blogger since 2009.