Today marks exactly one month since I last blogged, a blogger fail many would say. A terrible occurrence to make many blogger’s blood boil creating a cringe-worthy apology blog as if you’ve ruined the lives of your readers because you’ve had something more important to do. But guess what happened when I didn’t blog for a month? Nothing.
Unrelated GIF from Cindy Suen
Well, not exactly nothing. I consciously decided not to worry about my blog for a month as I knew I had a bunch of other things on and whilst in the middle of that I’m still undecided on the future of this site and me as a blogger so it was also a good chance to test these feelings away from the site for a few weeks.
One of the main worries many bloggers have when they don’t blog for a while is stats, I’ve been doing my best not to worry about them as I’m not a full time blogger it seems a waste of energy. Anyway, in the name of research I didn’t blog for a month and my stats did not change. The rest of my content still exists and I still have auto-promoting tweets going out, so the stats stayed steady.
I got the same number of emails from brands and PRs as normal, I had the same earning potential, I still gained social media followers (in fact my Instagram growth was excellent despite only a few posts) and my site still cost me the same amount of money to run. Yes, I may have missed some paid projects due to lack of activity, but not enough to worry about. Like I say, my blog is not my priority at the moment, I’ve got a lot of other BIG things going on in my life. Over time, not blogging as frequently has been shown to have an impact on SEO but when it’s a short space of time I really don’t think there’s much to worry about.
Due to lack of blogging, I found I got a lot more done than usual and even used social media more productively. I made a brand new website for my company KITSCH.inc did a bunch of writing for that and picked up a bit of new biz with my partner, Miz in the process.
I also took the time to do a bit of a detox on my social media channels, brutally de-following anyone whose content didn’t inspire me. I was following so many people that I haven’t really ever had a interesting conversation with I thought it was about time to make social media usage a bit more interesting. After an hour or so of decluttering my social media streams were already a million times more inspiring and interesting. I had that awkward worry about unfollowing people who were following me of course, in case they unfollowed me back and then I realised that it really didn’t matter, it was just a stat and if they genuinely cared about what I was saying they’d keep following me, so it didn’t matter. By the way, I can see you all going to check if I unfollowed you now.
Did anyone notice that I didn’t blog? Nope. Yes, that might be saying something about my blog, but at the end of the day now there are SO many blogs that if you’ve nothing new to read a reader won’t be pissed off, there’s a million other things for them to read instead. For me personally, most of my traffic comes from search too so not necessarily regular readers, so there’s no loss there if I don’t blog regularly.
We spent nearly a week in Barcelona and although the lack of blogging didn’t directly impact this I think that because I didn’t worry about having to reply to blog related emails or be super active on social media in order to promote my site it meant that I had more time and energy to enjoy the real world experiences with Miz. More about all these Spain visits coming soon by the way.
The main thing I learnt from not blogging for a month is that I do still love writing, I don’t want to stop writing for enjoyment, but I do need to rethink how I use my blog, what the value of it is and to remember to be more productive on social media and not just be using it for the sake of it which can be exhausting! Taking a break from blogging is definitely something I’d recommend, for non-professional bloggers it’s totally OK, there’s nothing to feel guilty about and hopefully you’ll return with a new sense of enthusiasm or a burst of inspiration for blogging or another creative outlet.
Things are changing, change is good. Taking time to reassess things in life is important and I’m definitely learning more about this everyday. Watch this space.
@wearefoodscouts & @KitschInc. Digital Marketing & Creative Direction. Illustration, writing, creativity & style. Fan of films, TV, cartoons, colourful hair & clean beauty. Blogger since 2009.