Make up and film collaborations are 100% the theme of my week, but I ain’t complaining when it’s something that combines two of my biggest geekdoms. Yes, it’s all part of a bigger marketing ploy each company using the other to boost awareness, create a story and ultimately persuade us into parting with our hard earnt cash. However, when the result is something this pretty you can’t really complain. This is the second Alice in Wonderland collection from Urban Decay and once again they’ve gone full on with it.
Once again, the film is looking questionable to me, but then I’m not the greatest fan of Tim Burton and was pretty disappointed in the first Alice film, so not mega excited about another even if the costume and set design are super lovely. That’s not enough, especially when you’re playing with a story as beloved as Alice in Wonderland.
The palette is ridiculously over the top, it has a (rather pointless, but beautiful) pop up butterfly section and a mirror and the 20 shades of brand new colours with themed names pull out in a drawer below. There’s a great combination of neutrals and brights in all kinds of textures and all themed around the film’s characters and story.
There’s also FIVE lipstick shades in equally beautiful packaging, this time much more practical. The film comes out towards the end of May and the make-up collection is due out 5th May in the UK. You can head over to British Beauty Blogger for the full scoop and swatches of the lipsticks.
A photo posted by Adriane Smith (@makeupfaun) on
So yea, it’s all rather stunning and as with most of these limited edition affairs they’ll be snapped up by the rich and obsessive pretty swiftly, so if they tickle your fancy you might want to set a reminder for that 5th May launch date to ensure you get your wish list items. I think it’s stunning, I just wish the palette was a little less over the top packaging wise to bring down the price a bit and to improve practicality. Personally, I haven’t bought Urban Decay since they were bought by L’Oreal and I’m yet to decide where I stand with the brand, they really do some stunning stuff.
@wearefoodscouts & @KitschInc. Digital Marketing & Creative Direction. Illustration, writing, creativity & style. Fan of films, TV, cartoons, colourful hair & clean beauty. Blogger since 2009.