I was not expecting to wake up and see the start of London Fashion Week kick off with a social media storm created by a stupid body shaming campaign.
A plus sized clothing brand has set up a bird watching hut outside London Fashion Week for #SkinnyBirdWatching, in an attempt to point out that the model size 6 is not what ‘real women’ are. What they actually did is create a body shaming campaign which just insults women of all sizes. Would they think that #FatBirdWatching would have been acceptable? No, it’s not, so why is it OK for them to use slim women as a target of ridicule?
Co-Creator @wearefoodscouts & @KitschInc. Digital Marketing & Creative Direction. Illustration, writing, creativity & style. Fan of films, TV, cartoons, colourful hair & clean beauty. Blogger since 2009.