Yea, it sounds mental but it’s totally true, it is Japan after all. Sanrio is the brand behind Hello Kitty and a whole world of kawaii (that’s the word Japanese use to describe cute things) characters, so far mostly animal themed. Last year, Sanrio presented 20 possible characters to a public vote to choose new designs to add to the Sanrio world and amazingly, they were all inspired by popular Japanese food. If you don’t know me very well you may not know that I have a bit of a major love for cartoon food with faces on, so this Sanrio revelation is totally up my kawaii street!
@wearefoodscouts & @KitschInc. Digital Marketing & Creative Direction. Illustration, writing, creativity & style. Fan of films, TV, cartoons, colourful hair & clean beauty. Blogger since 2009.