I’ve been keeping my eye out for Gudetama merch in the UK ever since I saw the announcement of his creation by Sanrio sometime last year. If you haven’t seen him before he’s from the same peeps who brought us Hello Kitty and is essentially a lazy egg. It’s a bit strange, but I relate to him so therefore he’s a hit with me. As with a lot of Japanese merch it can be difficult to get hold of in Europe or often watered down or copied, so I was very excited to see that UK retailers, Truffle Shuffle had bagged an exclusive range from this strange little fellow.
@wearefoodscouts & @KitschInc. Digital Marketing & Creative Direction. Illustration, writing, creativity & style. Fan of films, TV, cartoons, colourful hair & clean beauty. Blogger since 2009.