Vintage Style Swimwear

Personally I’m not usually a swimwear wearer, I don’t like being in public in that few clothes, I find it very strange. However, after the trauma of trying to buy swimwear for a family holiday a few years ago I am very pleased to see an increase in vintage inspired swimwear styles available from both the high street and specialist designers.

The 40s and 50s style swim suits and bikinis are far more flattering and modest than the string bikinis that have become common in recent years. These vintage style swim suits and bikinis tend to cover more flesh, flatter more figures and are certainly far more feminine that the traditional bikini or swimsuit.

Here are a few top vintage style swimwear brands that I have come across. Also may I add a thank you to Mafalda of Sailorettes for inspiring this article, you should check out her blog and watch out as we are about the embark on a regular guest blog swap!

The fabulous What Katie Did, famous for their replicate vintage lingerie and stockings, have two styles available this season. Modelled by the lovely Bernie Dexter. I love this blue and black number. The high waisted briefs are ideal for anyone wanting to hide some sins or simply to enhance a lovely narrow waist. The blue central panel is also bound to have a slimming illusion for those curvier ladies.

British label Red or Dead always present ranges that are fun, quirky and vintage inspired. ASOS have a full range of their fabulous swimwear this year, including skirted swimsuits, bikinis and vintage style traditional swim suits. You can also purchase Red or Dead swimwear from For Luna who also stock the beautiful range from Esther Williams. This is the one that I would have, it’s also available in red.

Esther Williams range of swimwear is the most accurate vintage swimwear, brought to you by the MGM movie star and swimmer Esther Williams, this range brings feminine glamour to the 50s swim style. Long line swimsuits, polka dots and cherry prints, so pretty. I think I like this one best, and this model from the For Luna site is delightful, do anyone know who she is?

And if like me, you are not familiar with Esther Williams, check out this video for some fantastic vintage synchronised swimming and beautiful costumes!

Co-Creator @wearefoodscouts & @KitschInc. Digital Marketing & Creative Direction. Illustration, writing, creativity & style. Fan of films, TV, cartoons, colourful hair & clean beauty. Blogger since 2009.

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2 thoughts on “Vintage Style Swimwear

  1. Hi, thanks for the lovely mentions. Our model is Miss Banbury Cross – feast your eyes

    1. Oh yes I have heard of her! She looks fabulous. Thanks for the link. You should go and thank Mafalda of Sailorettes, she’s the one who sent me a link to your site!

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