Chill Out, It’s Business & We Like It!

Ok, so it’s been announced that Facebook have bought Instagram for $1billion, personally I think this is great news, it’s going to open doors for the amazing app that is Instagram, they’ll have the money to make the app better, add new features and keep it in tip, top condition. We don’t know what was going on behind the scenes, as far as we know, Facebook could have saved Instagram from a hypothetical death.

I’m having a rant, because I’ve seen so many negative tweets on Twitter, based on very few facts. Most of this negativity seems to stem from speculation and no actual facts. There are people planning on deleting their Instagram accounts in protest, why? The fact that people are planning on boycotting Instagram and sharing their outrage on Twitter, is a tad hypocritical don’t you think? Twitter and Facebook are surely equally wealthy now?

The other thing that people seem to get their knickers in a twist about is that they don’t want a huge, wealthy business to buy something they love. Well, this got me thinking. Fair enough, you might prefer things that are independent or small businesses, but sadly, in the modern world business doesn’t work like that, it’s all about the money, whether you like it or not. Can you honestly say that if you owned Instagram, that you would turn down $1billion?

In my opinion, you would be lying or an idiot to turn down that kind of opportunity. Who cares if some people think you are ‘selling out’, you’ve got the pay the bills right, are like I said, we don’t know what was going on behind the scenes. Plus, why would anyone invent something unless they had intentions of making some kind of money out of it?

Big Bad Business in Beauty

So, when I was pondering the controversy over Facebook buying Instagram, it made me think that perhaps, the issue is that this has been complained about because the takeover has been so public? What about some of the other huge corporations that own brands that we regularly purchase without a second thought? Surely, if you oppose the takeover of Instagram by Facebook, because of Facebook being  ‘big, bad business’, surely you’d have the same feelings about buying from a brand owned by Estee Lauder or L’Oreal?

We all know the L’Oreal brand name, but did you know that L’Oreal owns all of these brands?

  • L’Oreal Paris
  • Garnier
  • Maybelline
  • Keratese
  • Redken
  • Lancome
  • Biotherm
  • Kiehls
  • Shu Umemura
  • Viktor & Rolf
  • Vichy
  • La Roche-Posay
  • Essie
  • Roger & Gallet
  • The Body Shop
  • SkinCeuticals
  • Dermablend

Plus, L’Oreal is also partly owned by Nestle. So, if you want a key example of a ‘big, bad brand’ surely this is a great example, but would you think twice about buying the brands listed above?

Then if you have a look at one of the other big beauty players, Estee Lauder, you will have another bunch of surprises.

These are the brands owned by Estee Lauder…

  • Bobbi Brown
  • Estee Lauder
  • MAC
  • Aramis
  • Clinique
  • Ojon
  • Bumble and Bumble
  • Aveda
  • Jo Malone
  • Tom Ford
  • Origins
  • La Mer
  • Darphin
  • Smashbox
  • Lab Series
  • Prescriptives

Are you surprised? Did you know this already?

In my opinion, it is great to opt to support small businesses and independent businesses when possible. But if you are going to complain about a small company being bought by a large company (out of choice might I add), then think twice, would you turn down a billion pounds? Don’t take a brand by face value, lots of great brands are part of large multi-billion pound companies now, if you are not wanting to support this, do your research. If you don’t care, then don’t complain about it.

Business is all about money, whether you like it or not. It’s not going to change anytime soon and if you want to make a impact on these huge corporate giants, you’ll have difficulty, do your research.

What are your thoughts on big brands? Do you avoid funding ‘big bag brands’?

Do you care about companies becoming too powerful and rich?

Comment below or tweet me @JayneJRead



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5 thoughts on “Chill Out, It’s Business & We Like It!

  1. When it comes to purchasing, I am more or less a realist. I like to shop within my budget, which is ultimately going to mean going mainstream and picking something up from a L’Oreal or Estee Lauder subsidiary. I love supporting up and coming businesses, local businesses, ethical businesses, etc. as well. I don’t think someone who shops solely at Wal Mart is a bad person. I don’t think someone who only buys organic small business a good person. Those big corporations provide a lot of people with a lot of jobs, and Instagram is probably going to be able to provide a lot of people who really care about the project with a lot of opportunity. Do I wish I was one of them? Yeah, probably. Am I going to stop using Instagram because I don’t like Facebook, or don’t like big companies? No. At the end of the day, I just don’t see why it matters so much to so many people (so many people clearly uneducated on how the world works, at that).

    1. Nice comment, thanks Katelyn. I 100% agree with your point of view. I do however, try to avoid buying from big companies where possible, but it is pretty much impossible in a modern world when you are dealing with a budget. You are also right to point out that these big companies are vital to the economy, proving loads of jobs to people. For example, L’Oreal employ 66,600 people worldwide at present!

  2. I agree with you. I’m not entirely sure why the outrage over the Instagram takeover. I doubt this is something that has happened overnight, a lot of wrangling will have had to have taken place before any deal actually took place. I can understand that people don’t want their beloved Instagram to change but things will always change. Sometimes it’s for the better, sometimes it isn’t but this outrage over something where no-one knows what is going to happen does seem a little bit like mass hysteria.

    I actually knew most of the beauty brands that you listed were owned by their respective company and to be honest, even if I didn’t, I wouldn’t have been surprised if I hadn’t known. Skincare and make up are very quick moving industries and skincare in particular need a lot of capital investment. Years of research goes into formulating some of the new hi-tech products such as Genefique and Visionnaire to name but two. Most small companies can’t afford that sort of long term investment so they often are left in a position where in order to keep up with the big boys, they have to get a significant amount of investment.

    Technology, in many ways, is very similar and moves incredibly quickly. Whilst Instagram recently released an Android version of its app, how long would it be until that needed updating and the rate Apple churns out new iPhones and iPads, there is a constant need for investment to keep up. Being associated with Facebook will allow Instagram to keep up, that’s all.

    Sometimes change is a good thing. People just need to accept it.

    1. Thanks Lizzie. If anyone is curious about issues surrounding social media, I highly recommend checking out the website Mashable, which will clear things up.

      From what I’ve read so far, Facebook’s owner Mark Zuckerberg is keen to keep Instagram on brand, developing it independently rather than focusing on integrating it with Facebook.

      There is also concern over Instagram starting to include adverts, I don’t get the fuss over this either. For such a great service to be free, they have to make money somehow.

  3. I think it has more to do with people objecting to change rather than the actual concept that Facebook are taking it over. People have become accustomed to the app and are worried that Facebook is going to storm in and change what is essentially already a good app. I personally have no objection to this but I use Twitter for my blog and Facebook for personal therefore if I am only able to link my Instagram images to Facebook then of course it is going to effect my usage of the application and I am sure some others will agree.

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