Ok, so it’s been announced that Facebook have bought Instagram for $1billion, personally I think this is great news, it’s going to open doors for the amazing app that is Instagram, they’ll have the money to make the app better, add new features and keep it in tip, top condition. We don’t know what was going on behind the scenes, as far as we know, Facebook could have saved Instagram from a hypothetical death.
I’m having a rant, because I’ve seen so many negative tweets on Twitter, based on very few facts. Most of this negativity seems to stem from speculation and no actual facts. There are people planning on deleting their Instagram accounts in protest, why? The fact that people are planning on boycotting Instagram and sharing their outrage on Twitter, is a tadÂ hypocriticalÂ don’t you think? Twitter and Facebook are surely equally wealthy now?
The other thing that people seem to get their knickers in a twist about is that they don’t want a huge, wealthy business to buy something they love. Well, this got me thinking. Fair enough, you might prefer things that are independent or small businesses, but sadly, in the modern world business doesn’t work like that, it’s all about the money, whether you like it or not. Can you honestly say that if you owned Instagram, that you would turn down $1billion?
In my opinion, you would be lying or an idiot to turn down that kind of opportunity. Who cares if some people think you are ‘selling out’, you’ve got the pay the bills right, are like I said, we don’t know what was going on behind the scenes. Plus, why would anyone invent something unless they had intentions of making some kind of money out of it?
Big Bad Business in Beauty
So, when I was pondering theÂ controversyÂ over Facebook buying Instagram, it made me think that perhaps, the issue is that this has been complained about because the takeover has been so public? What about some of the other huge corporations that own brands that we regularly purchase without a second thought? Surely, if you oppose the takeover of Instagram by Facebook, because of Facebook being Â ‘big, bad business’, surely you’d have the same feelings about buying from a brand owned by Estee Lauder or L’Oreal?
We all know the L’Oreal brand name, but did you know that L’Oreal owns all of these brands?
- L’Oreal Paris
- Shu Umemura
- Viktor & Rolf
- La Roche-Posay
- Roger & Gallet
- The Body Shop
Plus, L’Oreal is also partly owned by Nestle. So, if you want a key example of a ‘big, bad brand’ surely this is a great example, but would you think twice about buying the brands listed above?
Then if you have a look at one of the other big beauty players, Estee Lauder, you will have another bunch of surprises.
These are the brands owned by Estee Lauder…
- Bobbi Brown
- Estee Lauder
- Bumble and Bumble
- Jo Malone
- Tom Ford
- La Mer
- Lab Series
Are you surprised? Did you know this already?
In my opinion, it is great to opt to support small businesses and independent businesses when possible. But if you are going to complain about a small company being bought by a large company (out of choice might I add), then think twice, would you turn down a billion pounds? Don’t take a brand by face value, lots of great brands are part of large multi-billion pound companies now, if you are not wanting to support this, do your research. If you don’t care, then don’t complain about it.
Business is all about money, whether you like it or not. It’s not going to change anytime soon and if you want to make a impact on these huge corporate giants, you’ll have difficulty, do your research.
What are your thoughts on big brands? Do you avoid funding ‘big bag brands’?
Do you care about companies becoming too powerful and rich?
Comment below or tweet me @JayneJRead
@wearefoodscouts & @KitschInc. Digital Marketing & Creative Direction. Illustration, writing, creativity & style. Fan of films, TV, cartoons, colourful hair & clean beauty. Blogger since 2009.