Ok, so yes, this is yet another blog post reacting to the shockingly dramatic animal testing awareness window that Lush conducted this week, I don’t want to post photos of it, because to be frank, it’s pretty horrific. But if you would like to read more about the campaign that has triggered this post, there is a piece on The Daily Mail which covers the story.
First off, this got me very annoyed as I love Lush products, but absolutely hate how they have to make everything political, it’s alienates some customers and pressures others into agreeing with issues that most of the time the regular member of the public doesn’t know the full story on.
Anyway, enough about Lush, because this stunt has clearly done wonders for their brand in terms of coverage. What a great PR stunt right? You think they are just doing it to be nice, but really, it’s about the money at the end of the day, no matter what you might think.
Did you know that animal testing on finished cosmetics has been banned in the EU since 2004?
Did you know that animal testing for cosmetic ingredients has been banned in the EU since 2009?
Don’t believe me? You can read all of the papers on the EU legislation here.
I think this is a key point that a lot of people have either not been educated on or have chosen to ignore. There is so much intense campaign against animal testing, that I think lots of people just automatically agree with it, without any further education, because let’s face it, it is horrible and why would you think it was ok?
However, cosmetics made in countries outside of the EU have different rules, in China, legally all cosmetics must be tested on animals before going to market and to be fair, China has greater issues to deal with for the time being. Animal testing does take place in America, but it is regulated by the the Animal Welfare Act, which ensures that animal testing that does takes place is done so as humanely as possible and to strict regulations. You can read about American’s rules on Animal Testing on the FDA website.
What about pre-2008 products and ingredients?
Chances are that in most products there will be an ingredient or two that was originally tested on animals, take Glycerin for example, this is such an old ingredient and so widely used in all sorts of cosmetics. Even if a brand is cruelty free or made after the EU ban, chances are that at one time in that products past, something will have been tested on an animal. This realisation has made me a bitÂ scepticalÂ about the whole cruelty free cosmetics issue.
How to be a savvy, cruelty free shopper?
OK, so we all know about things like PETA and the BUAV leaping bunny sticker on products, however, if a product is made in the EU, it has to be cruelty free in theory, so you don’t need to be a slave to the labels.
Another point to consider is that if a product claims to be cruelty free without these certificates on the pack, it has to be true. The Advertising Standards Authority (ASA) would not permit any cosmetic product to make this claim if it wasn’t true. It’s the law!
Check the labels, if a product is made in the EU, you are safe to buy, it can’t legally be tested on animals. If it’s made in China, it willÂ definitelyÂ be tested on animals. If it’s made in America, you can’t be sure, you best look into it, however, there is a big trend for cruelty free in America so it is likely to state if it is.
But what about animal testing for medicine?Â
Surely if you are against animal testing on cosmetics, you shouldn’t want animal testing for medicine. Even if testing on animals results in a cure for a horrible illness?
If you are against animal testing for cosmetics, do you condone eating meat, wearing leather and farming animals for food? How do you classify which of these is ok and which is cruel and should be banned?
If no one ate pork, we wouldn’t have a need to farm pigs, would they becomeÂ extinct?
Something to think about.
What do you think?
Comment below or tweet me @JayneJRead
@wearefoodscouts & @KitschInc. Digital Marketing & Creative Direction. Illustration, writing, creativity & style. Fan of films, TV, cartoons, colourful hair & clean beauty. Blogger since 2009.