Last night I attended the Tara Smith Vegan Haircare event at the beautiful, Soho Hotel. This was a great opportunity to hear from a successful celebrity hairstylist as well as finding out more about Tara’s hair care line.
The range is a vegan and cruelty free hair care from celeb hairstylist Tara Smith, which launched in Marks & Spencer Beauty Hall in September 2012. It has amazing packaging in chunky bottles adorned with bright, colourful parrots and exotic birds, very unusual.
Tara Smith has been hair dressing all her life, it runs in the family. Tara grew up helping out in the salon and then went on to train as a make up artist and hairdresser but found her love remained in hair. Tara started out working on catalogue shoots then headed onto working in TV on Inspector Morse after making a connection with the shows creative team.
Tara worked on set as a trainee for very little money to learn the ropes, based on relationship built from this Tara was given responsibility of head of hair on another job. It goes to show that its about recommendations and relationships when progressing your career, you can’t just be a talent. Tara’s sparkling film career started on Mortal Kombat Annilation (ultimate video game cheese fest, if you haven’t seen it!) and was lead into an American based film career, working on films such as Death Proof (Tarantino’s worst film, my words and his!) Grindhouse (well worth a watch) and Sex and the City.
Ray Winistone introduced Tara to Anna Friel who is now a big ambassador of the brand and a personal friend. Demi Moore is another client of Tara’s. Tara now spends most of her time working on celeb clients for red carpet and TV appearances.
Tara Smith hair care concept came about 10 years ago, Tara wanted it to have integrity rather than just being another salon brand. Tara thinks it’s important to think about what goes on your body as much as we think about what goes in your body. The whole Tara Smith Vegan Haircare range is cruelty free, ingredients and finished product and holds BUAV certification as well as being approved Vegan.
I love the packaging and the cheeky tagline ‘Tested on film stars not animals’. Tara told us that she chose birds for the packaging because of female reference and their beauty on the pack. All of the plastic used is recyclable and biodegradable in only three years.
There are three shampoo and conditioner collection: shine, balancing (sensitive), curl and volume and three styling products in the line up, so there is something for everyone.
Although the range is free of many ‘nasties’ including parabens and sulphates, they do still contain silicone, but at around 50%, which I personally found interesting. Tara says sulphates are toxic and parabens may be too, so why use them if they could be dangerous. In my experience it is the silicone in hair products that makes hair look nice, so I can see why she still wanted to use them. The silicone that Tara’s range uses is derived from sand apparently, so it’s not as nasty as some might think.
Tara wants the range to be available to everyone, not just those who care about the values, it’s all about healthy hair for everyone. Tara told us about how she sought of chemist, Dr. Roger Barr to work on the range, as he was one of the original chemists to work with Anita Roddick on the original The Body Shop formulas.
I’ve got a shampoo and conditioner to try and I can’t wait to see how these beautiful product perform. It was really inspiring to meet Tara and a pleasure to hear her story and to even have her style my hair!
What do you think of vegan beauty?
Do you think chemical free is the way forward?
Have you tried these products?
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@wearefoodscouts & @KitschInc. Digital Marketing & Creative Direction. Illustration, writing, creativity & style. Fan of films, TV, cartoons, colourful hair & clean beauty. Blogger since 2009.