When Nails Inc launch a nail innovation, you know that within just a few months there will always be a cheaper alternative arriving into a high street beauty brand. In the case of Nails Inc Concrete Effect Nail Polish, it’s Boots brand Seventeen that are the next to copy this trend.
The Seventeen New Rock Hard Nail Effects launch in four colours: red, grey, black and blue and will be retailing at a cheap as chips £3.99 from 21st March. You’ll be able to find these in Boots store and online.
In addition to the Rock Hard Nail Effects, the Seventeen rebrand continues with the launch of 20 shades in the Quicker Slicker Nail Polish range, which promises nail colour that dries within 50 seconds. These will be only £2.99 and again, land in stores in March.
Anyone else loving the rebrand? It’s so much cooler.
What do you think of the textured nail trend?
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@wearefoodscouts & @KitschInc. Digital Marketing & Creative Direction. Illustration, writing, creativity & style. Fan of films, TV, cartoons, colourful hair & clean beauty. Blogger since 2009.