There’s been some upset in the blogosphere of late that I wanted to address. I’ve already been tweeting to some of those bloggers who are feeling disheartened and uninspired about their blogs directly to see if I can help. I reckon that lots of us might feel the same so I’m writing this post to help my fellow bloggers put things into perspective.
Would love to read your comments, ideas and suggestions on the subject too. I’m sure I’ll end up repeating myself, so if you want to read more, I recommend checking out my Blog Tips category for more on this and similar subjects.
Who are you blogging for?
I know this question will make some of you cringe and I really, really, really want to avoid the phrase ‘blog for yourself’, however, I kind of think that’s true to some extent. Anyway, before getting all stressed about how you’re blog is doing statistically, consider who you are blogging for and why.
Are you blogging for yourself? If so, does it really matter who or how many people read your blog?
Are you blogging to make your blog a business? If yes, you need to find your USP, what makes your blog different from the hundreds of others who are already a success. Think about who your audience is and what they want to read. Also, think about how you want to come across, if this is going to be a job you have to act professionally.
Are you blogging for free stuff? If so, most would say that’s a bad attitude. It’ll soon become apparent what your aims are, it’s not healthy to be blogging purely for free stuff. Get to grips with this, think of a more positive goal.
Are you blogging for the fame? Yes, this is an odd one, but there’s no doubt that some bloggers love the teeny amount of fame that blogging can bring. If your aim is to become known, again, set realistic goals. It’s a saturated market with lots of average bloggers, how will you stand out?
Setting Realistic Goals
Yes, we would all love to be a full time blogger and get a gazillion hits a month, but realistically, is that going to happen for us all? No.
If you want to grow your blog, it is always good to set yourself some goals. Be be realistic, there’s no point setting unattainable goals. Think about things that you can work towards that you can measure easily and set yourself a realistic time scale to achieve those goals too. Also remember, you can’t grow without any work, so think about what you are going to improve/change in order to reach your goals.
It’s Who You Know…
My feelings are that a lot of the bloggers who have hit the big time have been fortunate to be around at the right time and socialising with the right people. As with most things in the media, it’s about who you know more than anything. So, with this in mind, it’s important to remember that it is about more than just high stats.
Beauty blogging in particular is so saturated right now, you’ve got to think outside the box in order to grow. You can’t just do what everyone else is doing and hope to be the next big thing, you’ve got to work for it.
Networking is key to growing in any area of your life, I’ve written a guide about blog events which might help some of you out.
Are you having fun?
So many bloggers complain about not having enough followers, not getting enough comments, not getting enough PR samples…etc. It’s all very negative and not helpful. I say, are you having fun blogging? If so, it doesn’t matter about the rest of the things. The rest of those factors are perks of being a blogger.
At the end of the day, blogging should be enjoyable, the minute it starts to become a chore, you need to rethink what you’re doing. It’s ok to take a break from blogging, no one will mind and it’s also ok to just stop blogging completely if it becomes a chore.
Success is Hard Work
Although it might have been easy to set up your blog and social media platforms, that’s not the end of the hard work. Success and recognition doesn’t come by itself you’ve got to put in work, create amazing content, network and create a blog offering that is different and appealing. We’ll all have our ups and downs when it comes to life in general, just keep at it and good things will happen, eventually.
It took my three years before I felt like my blog was established, it was only since I moved to London two years ago that I realised that my blog could grow. So, basically, don’t be put out if you don’t achieve what you want in just a few months. It all takes time.
What do you think?
Please add your comments, suggestions, tips and a let me know if you have any requests for future Blog Tips posts.
You can also tweet me @JayneJRead
@wearefoodscouts & @KitschInc. Digital Marketing & Creative Direction. Illustration, writing, creativity & style. Fan of films, TV, cartoons, colourful hair & clean beauty. Blogger since 2009.