It’s the time of year again, time for another Illamasqua launch, one of my favourite ever brands as you well know. This time the launch is centred around a new lipstick formula launch and an aesthetic that we haven’t seen from Illamasqua before. I love the brand because of their alternative fashion background and their boldness to create striking, dark imagery that you don’t see from other brands very often, for Glamore, the team have surprised us again but this time by creating something incredibly girly, feminine and beautiful.
Here’s the main visual for the campaign which Alex Box says is a nod to 1920’s bathing caps and has a synchronised swimming vibe.
The range consists of three lipstick shades is super wearable brights and three sparkling nail polishes dubbed Shattered Stars. The lipsticks are a new satin formula which are super comfortable to wear, most of the Illamasqua lipsticks to date have been matte, which is my preference but not everyone can get along with the drying formula.
I think this is the first time in a long time that there isn’t a single product in the line up that isn’t a bit weird of difficult to wear, personally I’m not sure if this is a good thing. But when speaking to Alex she spoke about how she wanted to have a collection that would invite a new audience to the brand and I think this range will definitely do this. The lipstick shades and the nail polishes are universally flattering and not anything that would be challenging for a normal make up customer to wear.
The three Shattered Star Nail Polishes are super textured, multi dimensional nail colours, in shades to compliment the lipsticks in the line up. I love the bright orange, Marquise and the texture reminds me of a more refined version of the Concrete manicure that we’re seen knocking about.
Overall, the collection is stunning, classic and timeless and will definitely appeal to a broader audience that the traditional Illamasqua customer. However, I do feel a little sad that there appears to have been no risks taken in this collection and to me that’s one of the things that I love about the brand, they weren’t afraid to encourage you to wear turquoise lipstick and lilac matte lipstick. I do hope that it will encourage more people to brave the usual Illamasqua aesthetic though and come and support and amazing, British business created by an incredible team of creative people.
Oh, and they had a photobooth.
Reviews of the individual products, coming very soon!
What do you think of the new Glamore collection for Illamasqua?
Would you have liked to have seen them be more risky?
Comment, share or tweet me @JayneKitsch
@wearefoodscouts & @KitschInc. Digital Marketing & Creative Direction. Illustration, writing, creativity & style. Fan of films, TV, cartoons, colourful hair & clean beauty. Blogger since 2009.