Using Your Audience To Inspire Change…

I’ve been pondering this post for a while now and even now not sure how it’s going to pan out, but I felt that it was an important post to write as it applies to so many different people. What I want to discuss today is about how anyone with an audience needs to take responsibility to use that audience and influence to create goodness and positivity in the world, there’s so many ways this can be done and I don’t think we consider this enough.

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For bloggers it’s so easy to be so focused on your particular niche, writing endless pretty posts about candles, lipsticks and shiny nail polish or whatever other materialistic focus your site might have. For artists, musicians and the like it’s about making a success of your work, to become popular and to achieve various different milestones that again, it’s easy to be distracted by your own personal bubble. Last month we were at a punk gig in London, in fact the very day that the UK bombed Syria and the opening band decided to announce that they weren’t going to say anything about politics in case they upset anyone (including a somewhat inappropriate pun about land mines) and to be quite frank that just pissed me off, especially from a genre of music that should be about inspiring change, challenging politics and speaking up about any problems. What a great opportunity to get an audience to think and unite over an issue which was lost due to lack of balls.

No matter what you do, where your audience is or what your niche is chances are you’ve got an audience that trusts you, is inspired by you and you can help impact change with. Whether it be anything from 10 people to a million+ many of us have an audience now on one level or another and I believe more of us need to take responsibility to use our influence and audiences for good causes whether it be a small or large group of people. Of course, at this moment in time politics is where we need a lot of help and I know that not everyone feels comfortable speaking up about these topics and it’s very easy to feel like you can’t really do anything and anything you might do is pointless, but if we all bunched together to put some positivity back into the world, maybe we can start a change on some scale?

Those changes don’t always have to be directly related to politics either, like I say, it’s a tricky one for many of us to comfortably discuss so if you don’t feel you can touch that subject with a personal touch, simply sharing other people’s articles/tweets…etc that have the message you want to express is a positive move too. Although I know what my opinion is it is difficult to put it into your own words, so I’d much rather share the sentiment from a more eloquent source, usually on Twitter. And if you still don’t feel right talking politics just doing good somewhere else in life can be a help whether that be helping a friend, a charity or spreading the word about another issue close to your heart.

We’re in a really difficult point in history and I’m sure you will all agree with this. Wherever you stand on the issues, you will agree that there are some seriously cruel and evil things happening right now due to human corruption which we cannot ignore. It’s our duty as citizens of the World to do what we can to restore some positivity, hope and inspire change for the better in whatever way we can. And let’s remember not to use Christmas as an excuse to be charitable or thoughtful to others, this needs to be a year round commitment! Now is not the time to sit back and pretend everything is OK, because it’s not and we can make a difference and we need to do something.

Another thing we need to consider is that the world is full of corruption and human error and with that in mind we need to do our research before supporting a cause too, is it something that really matches your personal ethics? Do you know where your help is going? Always think outside of the box.

It’s an easy first step to write down your thoughts, share someone else’s thoughts that resonate with you or make a donation to charity whether money or items, but what else can we do? I want to do more, I’m not sure what or how yet, but I’m doing some research at the moment and will keep you guys informed. Sorry if this has been a bit of a rant, but I think it’s an important thing to be talking about right now and since this is my blog, I’ll write what I like.

Would love to know what you guys are doing to help others at the moment, what charities are you involved with, do you volunteer? What do you think we can do to inspire change and to make change happen?

Feel free to share in comments or on social via @JayneKitsch.



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5 thoughts on “Using Your Audience To Inspire Change…

  1. Hi Jayne. I hope you don’t mind an old lady posting on your blog. I read your post yesterday, but wanted to go away and think it over before commenting. You mention cruel and evil things happening. Unfortunately there is no cure for human nature, and the ugliness we are so exposed to now has always been there. Its just that technology has it in your face 24/7 and the popular press don’t seem inclined to focus on anything else. You mention the band you went to see making the choice to not speak out about what was happening and criticised them for it. The band member said they didn’t want to upset anyone, tasteless jokes about land mines notwithstanding. I wonder if what they were really saying was that they recognised that the audience were probably very weary of hearing about it and instead, just wanted to have a few hours to forget about it and enjoy themselves. Is that so very wrong? The fact that we can step away from it for a while is a blessing not to be overlooked. We seem to have to be so careful today about what we say. Being up front about whats on your mind can cost you a great deal more than a few followers on social media. I know that’s boring and may even seem dishonest, but life isn’t so black and white. How much easier it would be if it were. However I do agree with you about the need to promote positivity. More of us need to get out there doing, rather than just paying lip service to it. Perhaps your post will inspire your readers to focus a little less on their niche and little more on the world outside it.

    1. Thank you so much for commenting Alison. I totally agree with your point, the media definitely makes everything very much more negative and is not a help and I also understand the value of stepping back from it when the time is right. I just wanted to say something to get people thinking as I think it’s important that we do something, even if it’s as little a thing as sharing a link to an important story, too many people seem to ignore the bigger picture and that’s not helping anyone. At the end of the day, each to their own, but yes, I hope I can open this debate and get people thinking and hopefully doing some more good in the world.

  2. This is a really thoughtful post, Jayne. I agree with you about bloggers using their voice for making a positive impact. When your audience hears your true voice, it makes you that much more relateable. At the same time, as a beauty blogger, I struggle to stay on topic and not go off on a totally different tangent. But I do occasionally break free from my own self-imposed constraints and talk about things I feel strongly about.

    Also, hi Ali! Good to see you here! 🙂 I understand what you mean about people needing a break from the horrible things that happen every day in this world. But at the same time, if there are bad things happening and people stay silent about it, in some ways it’s kind of allowing these bad things to continue happening.

  3. Such a shame the lame punk band missed the entire point of punk music! smh. I remember a lot of people sharing funny posts on Facebook from right wing racist groups because they hadn’t researched the page and just hit the share button – until a post went around explaining the mistake people were making. With my blog being cruelty free I do get into some campaigning as regards to which shops are selling fur, which countries are banning animal testing etc. and I’ve also mentioned how to make a difference with regards to donating unwanted stuff to charities and organisations. I suppose that is social politics more than anything as I’ve never really known how to fit bigger politics into my blog or had a clue what to say. I am quite active on my social media linked to my blog though. I hope you find a way to do what you want and I commend you for trying :o)

  4. […] finally a thought provoking post from Jayne at Jayne Kitsch (@JayneKitsch) about Using your Audience to Inspire Change. I’ve earmarked the week after Christmas to carry out some much needed blog maintenance, as […]

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