You know I’m passionate about supporting small and/or local businesses in as many categories as I can manage. It’s not easy when there’s so much choice and the easy option is to hit the high street or the big internet companies and pick the cheapest or most convenient choice at any moment 24/7. Since the start of having our purchases and service choices influenced by social media and the internet, the dynamic has changed extremely quickly and is still changing now. Once upon a time it was simple to start a new business, pop it online and share it among your network and you’d probably make ends meet, it’s still easy to set up a new business but to have it successfully continue to pay your bills is a bit more challenging in a modern day, social media driven world. It’s becoming increasingly difficult for small business to stand out from the crowd, the ones with the biggest marketing budgets continue to win and the small ones are struggling to keep up. Changes in the economy and politics alongside all this add other pressures to the mix and is causing many small businesses to have to close down or find a chunk of money from somewhere to keep things going.
Artwork by me. More on Instagram @JayneKitsch
@wearefoodscouts & @KitschInc. Digital Marketing & Creative Direction. Illustration, writing, creativity & style. Fan of films, TV, cartoons, colourful hair & clean beauty. Blogger since 2009.