There’s a new Hello Kitty collaboration on it’s way and praise the goddess of kawaii that it’s not pink! I can’t remember a time in my life where I wasn’t drawn to this simplistic kitten character, although officially Hello Kitty isn’t a cat, but that’s another story. Today’s story is about this kick-ass collaboration with PUMA to celebrate the 50th Anniversary of their suede shoe design.

Co-Creator @wearefoodscouts & @KitschInc. Digital Marketing & Creative Direction. Illustration, writing, creativity & style. Fan of films, TV, cartoons, colourful hair & clean beauty. Blogger since 2009.