Jayne’s Alt & Indie Brand Directory

I’ve always loved finding small, independent and alternative brands and shops. I find them quite often, but with a memory like a sieve I thought it would be good to keep a list of them on here. Plus, it’s good to share the love, so now everyone can enjoy the cool things that I’ve stumbled upon. Everything on the list is something that I genuinely love, if you find something that you think I should add to the ever growing list, drop me a line!

Clothing & Accessories

Mod Dolly 

Cute, pretty and kitsch dresses, playsuits, skirts and tops from the marvellous Amy He of blog Dolls Are United. Perfect for vintage inspired looks with a quirky twist. Really affordable and good quality too. http://www.moddolly.bigcartel.com/

Love Jojo

Found at Hyper Japan 2013, stockists and all things cute and kawaii, Japanese inspired. Plushies and Japanese nail art. The place to go for plush llamas apparently. http://www.lovejojo.com/

Typical Freaks

Found at Hyper Japan 2013. Amazingly detailed wooden and acrylic jewellery in a variety of designs as well as simple fashion in bold, fun prints. One of the best discoveries I’ve seen in ages. http://www.typicalfreaks.bigcartel.com/

Punky Allsorts

Super kitsch and quirky jewellery that looks good enough to eat. Flumps, jelly babies, chocolate buttons and the likes made in Fimo. Super cute. Spotted these at Hyper Japan 2013. http://www.punkyallsorts.com/

Electric Sheep

Spotted at Hyper Japan 2013, this lovely lady makes punky, cute and kawaii style plastic jewellery. Very cute. http://www.etsy.com/shop/neonvixen

Roxie Sweetheart

Cute, kawaii, Japanese inspired anime type acrylic jewellery designs. Pastel colours and giant designs. http://www.roxiesweetheart.co.uk/

Candy Geisha

Extremely affordable giant acrylic jewellery designs inspired by Japanese fashion. Pastel colours and bows. Very pretty and very good quality. http://www.candygeisha.com/

Kactus Kawaii

Handmade kawaii goodies, jewellery and hair accessories. Kitsch and cute designs with a Japanese inspiration. Spotted at Hyper Japan 2013. http://www.etsy.com/shop/kactuskawaii

Kawaii Hunnies

Squishes, decoden supplies, keychains and snacks from this kawaii Japanese style goodies. Spotted at Hyper Japan 2013.  http://www.kawaiihunnies.com/

Janine Basil

Lots of bright colours and glitter in headbands and fascinators. As well as other geeky and comic book inspired hair accessories and jewellery.


Sugar and Vice

Big and bold acrylic jewellery for very affordable prices. Comes beautifully packaged and is very high quality. One of my faves.


Punky Pins

More acrylic jewellery for afforable prices, lots of different styles including customisable items.


Bonnie Bling

Scottish based acrylic jewellery, featuring a range of Scottish slang slogans as well as other cute and geeky items, I love the Buffy inspired collection


Lucie Ellen

High quality wooden jewellery featuring a variety of geometric styles and cute, nostalgic designs too.



Kawaii and pastel cute illustrations and apparel based in Brighton





Found at Hyper Japan 2013. Their website is amazing and they stock a very wide range of  cosmetics that are difficult to get hold of in the UK. A little expensive, but they have cute Japanese eyelashes and Anna Sui cosmetics. http://p2bus.com/


Cute cosmetics, as it says in the name. Quirky make up and skin care brands which are all cruelty free, vegan or vegetarian. http://www.cutecosmetics.co.uk/


2 thoughts on “Jayne’s Alt & Indie Brand Directory

  1. […] got a half-arsed list of indie brands that I dig here, which is in need of updating, but might give you some inspo to get started, I’ve mentioned […]

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